Question
AwardNL is the Dutch branch of an international organization that helps young people achieve their goals. However, it lacks both image and registrations. How can we significantly boost those?
You can do it too!
Client
AwardNL
Sector
Non Profit
Services
Strategy, Branding, Design, Development, Campaigns, Content creation
Approach
After a good strategic process, we arrived at a new brand positioning, from which a new visual identity was developed. A complete communication plan was then rolled out to different target groups.
Result
Everything is perfectly reflected on the newly developed website and other communication tools. Including a cool brand movie featuring numerous young people, which we wrote and produced.
AwardNL is a good example of a brand trajectory where the brand is not only repositioned, but also undergoes a broad rollout to achieve newly set goals. Think of awareness and, in the case of AwardNL, the recruitment of both new participants, Award centers, and mentors.
