Force behind successful entrepreneurship

Client

BIM

Sector

Services

Services

Strategy, Branding, Design, Development, Campaigns, Content creation

Question

Who or what is the BIM? As an organization, the Bossche Investment Company is committed in various ways to an optimal business climate. How, where, with whom, and with what successes? This can be told more strongly.

Approach

With a new identity, a sharp brand story, and the core promise 'Force behind successful entrepreneurship', we are strategically positioning the BIM as a major player behind the scenes. As part of the new visual identity, the logo will be restyled, we will produce various brand movies, and we will revise the entire BIM website.

Result

It is now clear to everyone what the BIM is and what it stands for: an organization where the business climate in 's-Hertogenbosch is sustainably secured and that helps entrepreneurs grow and remain solid.

A strategic process was also of absolute added value for the BIM to get to the essence of the brand. It delivered exactly what, and especially how the BIM wanted to profile itself: humble, but decisive.