New online appearance focusing on the entire range

Question

Bring Bolletje's range to attention in an appealing way. Make it clear that Bolletje produces more than just crispbreads, and that you can enjoy their treats throughout the day.

Approach

For the baking brand, we developed a completely new online appearance. It leaves the outdated image behind, promotes the rich assortment, and firmly puts the brand back on the map.

Result

Consumers now also see Bolletje as a top choice for breakfast and snacks. Following the crispbreads, the nut bars, crackers, and breakfast cakes are now flying off the shelves.