It's too Gekkoo here!

Question

The most fun youth movement from our southern neighbors was looking for new volunteers. Can we help them with a rebranding that convincingly demonstrates their unique selling proposition and claims a domain of their own?

Approach

We developed a new positioning that clearly articulates and captures the brand essence with the right imagery. With all activities and experiences, Gekkoo is more than just fun. This provides the basis for ‘It's too Gekkoo here!’ as positioning. From there, the brand refresh was developed, including new imagery.

Result

Better visibility, a fitting image, and an invitation to all target groups to connect with Gekkoo. A cheerful and playful style greets you from the website and all Gekkoo communications, leading to more new registrations.