Client
L - founders of loyalty
Sector
Retail
Services
Design, Development, Employer branding, Web application
Question
The grand live event of L - founders of loyalty 'L - Live' welcomes 330 employees from countries all over the world for five days. How can we get all participants to connect with each other on site? What clever plan can we implement to encourage meetings between participants?
Approach
We focus on what people always have with them: a smartphone. Through gamification, we reward people when they connect with each other and document it with selfies. All these connections, the associated leaderboard, and the personalized program are packaged in an event app that connects with the screens of all event locations in 's-Hertogenbosch.
Result
The app encouraged each participant to link up with colleagues during the event. The app provided continuous live updates and kept track of scores on a central leaderboard. With a total of around 54,540 moments of interaction, participants got to know each other (better) in a fun way, resulting in a strong sense of togetherness and a strong us-feeling.
The task of bringing together people from various nationalities also brought together a variety of techniques, insights, and data. The sum of strategy, creation, and media comes together here in an innovative application on an online platform specially set up for the occasion.
