From window decoration to adding quality to your daily life

Question

A repositioning for the largest name in window decoration. The differences per local target group are not clear either. Our task is to position the brand clearly across all markets as a premium brand and the first choice when it comes to window decoration.

Approach

The brand refresh includes the shift from product-driven to consumer-focused. Luxaflex's products make everyday life just a bit more comfortable and enjoyable. This promise will be loaded and rolled out across the entire customer journey in the coming years.

Result

Since the launch of the campaign, Luxaflex has been embraced even more and better by consumers. The brand saw significant growth in product sales, with a more positive brand image and increased brand awareness in specific local markets across all markets. Internationally, online interaction with the brand has increased, with a higher conversion rate and more quality leads.