Client
Orangebag
Sector
Retail
Services
Strategy, Branding, Design, Development, E-commerce, Web application
Question
Can we develop a webshop from scratch and make customers enthusiastic for a new online retail platform? In 2005, we built the first e-commerce platform for Orangebag. We were figuratively at the cradle of one of the first webshops in our country. Still, we are daily engaged in continuous optimization and further development to provide visitors with an optimal shopping experience.
Approach
Online shopping needs to be an event for the customer. An online platform where the customer journey is optimal and the customer easily finds what they are looking for. It is essential to stay up-to-date in functionality and look & feel. Hence, we thoroughly approached the UX so that the site encourages a longer stay and generates more clicks.
Result
A retail channel that nowadays no one can ignore. One that, thanks to a personal approach, still makes a difference. Thanks in part to our approach, the customer experience reached an even higher level. On kiyoh.nl, orangebag.nl receives an average rating of 9.1. No less than 99% of customers recommend orangebag.nl to their friends.
The business case of Orangebag.nl goes from an attic room to a warehouse of 1,700 square meters with 25 employees and a multimillion turnover. Today, it is one of the largest online boutiques in the Netherlands in the mid- and high segment. Orangebag.nl owes its success to its impeccable timing, purchasing sense, and jointly perfecting the technology with us. Throughout the year, we program at the backend of the webshop to automate everything and fully align with the processes of Orangebag.nl. Therefore, returns, including the creation of exchange credits and credit notes, are fully automated.
