Client
Paaspop
Sector
Festivals
Services
Strategy, Branding, Design, Development
Question
How do you activate 120,000 people in one weekend? How do you get them to get up from their couch, grab their coat, and all come to the same place at the same time? You have to stimulate them, inform them, but above all convince them that this is the event they need to be at. How do we give the opener of the festival season its own identity so that a distinguishing power arises with high recognizability?
Approach
For Paaspop, we developed a distinctive visual identity. Lots of color and vibrant artistry represent the festival's broad and rich programming. The artwork, poster campaigns, on-site presence, website, merchandise, social media, and motion graphics stand out in the crowd and appeal to a wide audience.
Result
Paaspop kicks off the festival season! A spectacle full of bombast, commotion, madness, noise, and hustle. Let yourself be hypnotized and overwhelmed. For decades, we have been bursting at the seams together. More is More. Delicious ingredients for our artwork that transcends all dimensions. The rush for tickets has only increased in recent years, causing the festival to sell out consistently at an early stage.
Festivals are our thing. After all, we have been involved as (co)organizers in festivals like Boogiedown, Wish, and Pleinpop. And we still have people in our lab who are indirectly involved in festivals. So we know what needs arise on festival grounds, what visitors are looking for, and what the tensions and dynamics are.
Paaspop has a special place in our hearts from our backyard. We literally grew up together. For years, we have had the privilege to shape Paaspop together. The artwork in campaigns, on-site, on the website, merchandise, social media, and motion graphics all explode with energy. Everything conveys an experience that says: More is More. Come and see!
