Client
Pinkpop
Sector
Festivals
Services
Strategy, Branding, Design
Question
Develop a new visual identity for the longest-running pop festival in the world, which has been a favorite among both audiences and artists for decades. We want to appeal to a new target group of younger visitors, without alienating our loyal Pinkpop attendees.
Approach
With respect for the heritage and iconic power of the pop logo from 1973, we created a corporate identity system in which both the logo and the style elements can be used flexibly. This allows us to easily update each edition and to build on the strongest brand in the festival world in the future.
Result
Pinkpop now has a functional corporate identity system that meets the demands of new times and new media, with a renewed yet familiar iconic strength. The new communication style also resulted in the desired rejuvenation: Pinkpop now sees an annual increase in the proportion of visitors aged 12-16 years.
Move the earth, light the sky
For 3 days a year, something unique happens: stars from all over the world descend (literally and figuratively) in Landgraaf, and thousands of people jump together to the pounding music. With a nod to the iconic moments of Pinkpop, such as the measured earthquake during Rage Against The Machine, and the comet during Foo Fighters, we honor the greatness of the festival and its rich history. Move the earth, light the sky is an ode to all the fans who make the ground tremble, and all the artists who bring the festival to life and make it unforgettable.
