Question
The sports braces from Push Sports are well known and loved among professionals, sports physicians, and physiotherapists. However, the connection with the end user is lacking. It’s up to us to gain more recognition among that group.
Control your game
Client
Push Sports
Sector
Retail
Services
Strategy, Branding, Design, Campaigns, Content creation
Approach
The focus of the product was shifted to what you achieve with sports braces: optimal performance and maintaining control over your game. This forms the basis for repositioning a brand that showcases the athlete at their best.
Result
The successful kickoff of the international campaign positions Push Sports as a premium brand in the field of sports braces, with penetration into multiple new sports disciplines, partnership with NOC*NSF, and an increase in sold items. Utilizing various professional athletes as ambassadors for the brand boosts credibility.
Guarantee the credibility and strength of your product by ensuring continuity in authentic content. Thus, we regularly produce videos for Push Sports, in which specialists from their own field endorse the products.
