Question

A large range of content that changes regularly. A broad audience with various interests. With the request to create a unique dynamic visual identity for Schouwburg & Concertzaal Tilburg that aligns with its artistic diversity.

Approach

We develop a branding where a dynamic framework ensures individuality and recognizability. By using the shapes of the building, we have created a dynamic style that fits SCT like a glove. Moreover, it can be applied fluidly to every expression, both online and offline. The versatility of the brand is perfectly captured in color and form.

Result

This resulted in a distinctive, appealing style where the visitor is central. A strong OOH campaign with recognizable posters drives the communication. The style and grid system work perfectly together both online and offline, enhancing recognition and identification across materials, website, and overall appearance.