Client
Soenda
Sector
Festivals
Services
Branding, Design, Development
Question
Techno enthusiasts from the very beginning know Soenda as a name that likes to stick to the roots of the genre. With multiple editions three times a year welcoming 30,000 to 50,000 ecstatic visitors, Soenda desired a distinctive branding that matches the festival's status.
Approach
Together with Soenda, we started at the core. What should the appearance do, how will the visitor visually recognize what you stand for as a festival? This led to a clear, unique visual identity with logo, imagery, motion, glitches, and color schemes. Each edition receives a customized version with its own unique appearance, applied to posters, social media, and animations.
Result
Soenda is strengthened with a strong branding and visual style as a foundation. For each new edition, the artwork adapts to that, as a variation on a previous edition within the branding. Altogether, this creates a now recognizable, unique appearance that belongs to a renowned name within the scene, something we have been doing together for more than ten years.
