Client
Spant
Sector
Entertainment
Services
Strategy, Branding, Design, Development
Question
Spant was known as an iconic event venue, but their visual identity and website no longer matched the top quality they house. They were looking for a brand story that powerfully showcases their hospitality, versatility, and sustainable vision, as well as a contemporary appearance that fits their position as the live stage of the Netherlands.
Approach
We began by sharpening the brand essence: Spant as a haute-hospitality hotspot where live encounters touch and connect people. From this story, we developed a fresh, distinctive visual identity with a warm and professional appearance. We then translated this style into all materials, including a completely new website with clear navigation and inspiring cases, showcasing the strength of Spant as a versatile event location.
Result
Spant now has a brand story that makes their DNA tangible and a contemporary visual style that inspires confidence among both event planners and visitors. The new website emphasizes their hospitality and top-class events, and restores Spant's central place in the market for live encounters.
