Crystal clear brand activation and reseller motivation

Question

Establish the conditions for success of a brand activation around a new line of wine glasses and reseller motivation at Albert Heijn.

Approach

A vibrant online platform, full of wine facts, an Adwords campaign, affiliate banner campaign and pre-roll advertising on Youtube, Uitzending Gemist, and RTL XL do their job towards the consumer. Two films enthuse AH staff to successfully support the campaign to the customers.

Result

Villeroy & Boch must support the new brand Vivo in the market and ensure brand awareness and brand experience. Albert Heijn must motivate its employees to fully support the loyalty campaign on the shop floor. Together with Brand Loyalty, we develop a strategy built around a well-known wine expert as an ambassador.