Question
The merger with Mandema & Partners requires VLC to seek a new positioning within the market. The brand needs to be rebuilt from the ground up with one business strategy, one mission, and one vision.
Leading requires smart innovations
Client
VLC & Partners
Sector
Services
Services
Strategy, Branding, Design, Development, Campaigns, Content creation, Employer branding
Approach
In the chosen concept, we put the customer and their dream at the center. You must dare to look ahead and lead the way to grow and distinguish yourself from the competition. In addition to branding, we handled the wireframing, design, and development for the website.
Result
A new name, strategy, campaign, and a new website. This also ensured that all employees embraced the new name & identity and carried it with pride. Externally, it resulted in a revenue growth of 8% above target.
