Client
VNAB
Sector
Services
Services
Strategy, Branding, Design, Development, Campaigns, Content creation, Employer branding
Question
How do you properly convey what you stand for as an industry association for the co-assurance market? The strategic recalibration of the VNAB - the Association of Dutch Insurance Exchange calls for a significant rebranding, including a restyling of the house style and adjustment of the website, both front and back end.
Approach
To really make the new branding stand out, a new strategy was essential. From there, a new visual identity was determined, with a translation into various communication means such as a new brand movie. This also formed the basis on which the new website was designed, technically built, filled, and tested.
Result
Maintaining the basic ingredients and adding a touch of magic, we elevated the brand to a new level. The website, full of extensive functionalities and possibilities, stands strong. The VNAB has an identity with a story that can carry it for years to come.
Especially for young professionals in insurance, VNAB has launched the program 'Risk has the future'. The corresponding website offers training courses and entry-level job vacancies to give careers a flying start. For VNAB, we built this site, ensured an appropriate structure, and wrote a large part of the copy.
