Question

The Belgian casino chain aimed for more repeat visits and brand awareness. Is it possible to really engage the visitor?

Approach

We introduced 'Double Your Luck', a game where visitors can double their chances of gaming credit, provided they return to a gaming hall. Website, video, and an appealing OOH campaign drove the event.

Result

Customers returned for a better chance at the grand prize during the finals. The website and video ensured that the brand stood out well. The Double Your Luck campaign gave brand awareness an extra boost.