Client
Maxima MC
Sector
Non Profit
Services
Strategy, Branding, Design, Development, Campaigns, Content creation
Máxima Medical Center, or MMC as it is commonly known, moves with the rapidly changing Brainport region. The strong population growth and technological and socio-economic developments require a new perspective on accessible and high-quality care.
Question:
As a hospital, a constant presence in life
Position Máxima MC as a solid beacon where everyone can always go - and rely on. Develop appealing and accessible communication for all target groups that connects people, with each other and with Máxima MC.
Approach:
A brand promise that covers a lifetime
We translated the vision of MMC into a human-centered brand positioning for the long term. MMC in Roman numerals is 2100. People are currently being born who will live to see the year 2100. People who all deserve appropriate care, for a lifetime, even at the moments you did not ask for.
That Máxima MC is always there for you is literally translated into the brand promise: By your side, for life. Next to you, for life. We make this promise tangible in the new accessible visual identity and communication in which it is not the distant institution, but the person and her relationship with Máxima MC that is central.
Result:
A brand of today that stands beside you with ambition
The new brand and the underlying brand strategy change people's perspective and broaden the horizon. It challenges and provides direction and support. Internally, this leads to more energy, pride, and connectedness.
Deeply rooted in the Brainport region, we make healthcare more accessible for the diverse target groups and nationalities. Máxima MC is experienced as a familiar, warm, and humane hospital that provides high-quality care.
MMC = 2100.
2100, that is where we will be in 75 years. People are now being born who will reach that year. What will they experience?
We feel the obligation to look ahead for and with this generation already, regarding life and care then. These people will grow older, face new challenges in life and health, but also encounter new treatment methods.
We look at the socio-economic and technological developments with all their consequences for care and welfare.
Máxima MC
By your side, for life
The hospital that dares to look 75 years ahead
You can not not see it.
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