Choosing a good name is quite a challenge. What do's and don'ts apply, which name perfectly aligns with brand values, target audience, and vision? There are many ways to arrive at the right name, and many stipulations apply. We conduct a trade name check, consult the trademark register, and if desired, commission a brand research agency to carry out a brand study.
After making the decision, the equally important part begins: ensuring that the new name is received by everyone who needs to know. This calls for an awareness campaign that no one can ignore.
